Because the web is now such a large and crucial component of our lives, it is necessary that we recognize just how it functions. When many people go on the internet, it’s due to the fact that they have an issue that they need taking care of or an inquiry that they require a response to. This generally causes a see to one of the significant search engines (either Google, Yahoo or Bing), so by knowing what makes these search engines tick we can manage how well our websites rank in them (to a certain extent).