Anybody that has a web site ought to connect it to various other websites in the very same niche. If you have a website without links, you are not capitalizing the making potential of your site. Having relate to other pertinent sites will certainly help your internet site gain appeal and rise in Google position. It can likewise improve your Web page Position (PR). All these will certainly convert right into more traffic, more click the links in your site, more sales as well as even more money. That is why I stated that not linking means shedding cash.