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How To Promote Amazon Merchandise On Fb (Creating Customized Audiences for Fb ADS)
One of many downsides to promoting on Amazon is that each buyer is technically Amazons buyer; they maintain buyer information, buyer bank card data, buyer emails, ect. and they don’t seem to be pleasant with sellers who try to cheat their phrases of service.
However there’s a method
There’s a solution to extract buyer information (fully grievance with TOS) with information Amazon private provides you. On this article, I’m going to point out you how one can promote Amazon merchandise on Fb utilizing Fb customized audiences.
Lets get to it!
The hidden gem that makes this doable are the experiences referred to as “Amazon Fulfilled Cargo” experiences.
To seek out this report
From Vendor Central, go to Experiences – Achievement- Amazon Fulfilled Shipments
You’ll be able to obtain solely as much as 30 days again so you’ll want to obtain this report at the least as soon as a month!
What to do as soon as we obtain the report
Upon getting the report downloaded, you might want to format it the way in which fb needs (Click on button to obtain template)
Transferring Knowledge Into Fb ADS Customized Viewers Template
This may be tedious however as you do it extra, it’s going to turn out to be simpler!
You solely want information from 5 sections
Recipient Zip Code
Setting Up Your Knowledge On Facebooks Customized Viewers Template
Once you’re transferring information from Amazon Fulfilled shipments to Facebooks customized viewers template, the primary and final names will probably be combines.
So as to save time and switch the info to the Fb template, you need to use the textual content to column characteristic to separate the primary and final names
After they’re separated, you possibly can copy and paste the primary names to the right spot within the Fb customized viewers template
After you’re accomplished with the primary names, you might want to recombine the final title.
So as to do that , use the concatenate operate in excel.
You’re nearly accomplished!
After you’ve the info appropriately transferred, its time add on Fb.
Go to your Fb ADS supervisor after which go to Audiences.
Click on “create customized viewers”
Make certain to click on on the choice doesn’t embrace LTV
Add the file and title it what you need, and it ought to be prepared and set to add!
I hope you favored this text and it was helpful for you. If you wish to discover ways to optimize your itemizing (essential when working advertisements) click here