Although internet marketers use blogs to build their lists, it's surprising just how many people drive away the traffic they say that they want. If your blog isn't getting the visitors that you would like, then you'll want to read this article. In it, I'm going to talk about five ways that people kill traffic to their blogs.
1. Make sure that your links are broken.
The purpose of any post is to get your visitors to click on a link that eventually will take them to a squeeze page or a purchase opportunity. But if your links don't work, then all the effort that you put in to get them there in the first place will have been wasted.
2. Don't let people leave comments.
If you're an internet marketer, then I'd venture to say that you want to build a relationship with the people who visit your blog. But, in order to do that, you need to be able to interact with them.
If they can't talk to you, then you can't respond.
Although spam is a problem, it goes with the territory. But it's marketing suicide to throw the baby out with the bath water.
3. Don't respond to the people who do leave comments.
To build a relationship, you need to have a conversation. On the Web, that takes the form of their comments and your answers.
Can you remember how you felt when a blog host replied to one of your comments? It made you feel connected with that person.
And that's what you want. So be sure that you personally respond to each one.
4. Post irrelevant content.
This still surprises me.
Some blogs contain a lot of really good information. But others are awful.
If you're going to take the time you write something on your blog, make sure that your post is worth reading.
I've seen blog posts that were little more than a place for the host to rant about about how unfair everything was, and then at the end suggest that that readers buy something from him or her.
5. State the obvious.
We have nicknames for people like this. We call them “wannabes” or “me-toos.”
I saw a post one time on how to do something with a pet cat. (Can't remember what it was.) The first step was to “buy a cat.” Even though it was intended to be tongue-in-cheek, it was a waste of words to say so. It gave you the feeling that the writer was just trying to fill the space, and that's probably because the rest of the post was a waste of time as well.
So, if you don't care if anyone visits your blog ever again, then there are five ways to get your wish.
But, if you are using your blog as a means to build your list, then make sure that you aren't guilty of any of them.